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Tips for growing your business after COVID-19 and what to expect

Tips for growing your business after COVID-19 and what to expect

Breaking News, Business Solutions, How-To, Marketing, SEO
The ongoing COVID-19 pandemic has affected the economy, and various industries have re-strategized their operations to plan for the future. Most companies have shut down and laid off their employees. While this has crippled companies that have been in operation for long, there is still hope that many will bounce back from this, and some will grow even more. We have looked through several tips and expectations to guide you through your journey back to the top. Use of social media Social media is the best way to reach target audiences since most people interact on these platforms. Twitter, Facebook, and Instagram are the most essential for customer interaction and answering queries. These are brilliant platforms to carry out advertisements and get the word out about your s...
Tips for Small Business Owners to Optimize SEO

Tips for Small Business Owners to Optimize SEO

Breaking News, Business Solutions, How-To, Marketing, SEO
Search engine optimization (SEO) adds value to small businesses. It helps the business to build better relationships with its clients. It equally improves the customer experience, which results in better sales, more loyal customers, and more growth in the business. SEO is vital for every business, no matter the industry or how stiff the competition is. Again, this is because you can't control many of the factors surrounding you, but you can control your SEO. And if you could directly influence your website's traffic and sales, why wouldn't you choose to optimize SEO? Do proper keyword research Ask yourself what words potential customers would use when looking for a product or service. You want to make a sale, and the goal is to have your brand market itself; therefore it...
Tips for Saving Money When Reopening Your Business after Covid

Tips for Saving Money When Reopening Your Business after Covid

Breaking News, Business Solutions, E-Commerce, How-To, Tech, Trends, What's Hot
Due to Covid-19, many businesses have been operating remotely. As life slowly moves back to normal, however; several businesses are reopening, and others are in the process of doing so. As business owners adapt to the “new normal,” there is a lot they need to take into financial consideration since these are more extraordinary times that require additional measures. To avoid spending extravagantly, it’s important that business owners revisit their business plans to determine what can be omitted to avoid unnecessary spending. Cut on non-essential subscriptions Times have been good before, and many businesses had services and subscriptions to make the working environment more manageable. Most of these extras are not necessities, and because employees can work without them ...
Top Cash Discount Programs for Reopening Businesses after COVID-19

Top Cash Discount Programs for Reopening Businesses after COVID-19

Breaking News, How-To, Trends, What's Hot
A cash discount program is a service offered to clients by businesses that allow trade by cash, where a discount is provided on the set price of a commodity. It is meant to encourage cash transactions over credit and debit cards. Bouncing back to business after COVID-19 would require cash discount programs, as people in the industry aim to maximize profits. It will also help to reduce costs by evading the fees charged in processing credit and debit cards. Besides, chargebacks that affect businesses negatively can be avoided by employing Cash Discount Programs. We will discuss various ways that traders can utilize to actualize the cash discount process. Trade Discounts This discount is offered to intermediaries who purchase goods in cash. It is meant to promote their loya...
Avoiding Mistakes When Implementing a New POS System

Avoiding Mistakes When Implementing a New POS System

Breaking News, Business Solutions, How-To, Payment Processing, Tech, Trends
A point of sale system has made it easier for merchants and businesses to sell their products and services conveniently to their clients. Whether you have a retail store or small business, your POS system will help you manage your operations and get more sales. You can also use your POS system to leverage eCommerce features like ordering online. POS system problems occur if you install your POS system incorrectly, if your employees lack POS training, or if you don’t have a clear understanding about what type of POS you need. However, many POS system mistakes are avoidable if you choose and implement your POS system properly.  Mistakes to avoid when implementing a new POS system Picking the wrong POS Oftentimes, businesses do not take their time to select the right POS sys...
Top POS Systems for the Restaurant Industry

Top POS Systems for the Restaurant Industry

Breaking News, Payment Processing, Tech, Trends, What's Hot
The top POS systems in the restaurant industry do more than accept and process sales payments. They make it easier to run and manage your business with features that help you connect with your customers and analyze sales data. The POS system features also help you track inventory, manage employees, and analyze data. These systems also have integrations for loyalty programs and email marketing that save you time and streamline processes. Below are some of the top POS systems for the restaurant industry. Touch Bistro Touch Bistro is an affordable POS system that focuses on the restaurant owner's needs and has reservations, table and delivery management features. It suits all kinds of food establishments including casual eateries, fine dining, pubs, food trucks and cafes. It ha...
Business marketing checklist budgeting, tools and partners

Business marketing checklist budgeting, tools and partners

Breaking News, Business Solutions, How-To, Marketing
A checklist is vital in helping a business owner set up a marketing strategy for their business. This checklist should include budgeting, tools and partners who will help plan for the long-term, set goals, allocate funds in the right places and track business finances. A marketing budget is also important in planning the spending over a specific period. It will also help track costs associated with paid advertisements, marketing tools, hiring costs, partnering with marketing companies and website maintenance expenses. Below is a marketing checklist for your business. Determine your business’s goals One of the tips for checklist market budgeting is establishing your business objectives and goals. Knowing what you want to achieve in your business will help you set a budget that is...
Steps to take when opening an online store

Steps to take when opening an online store

Breaking News, E-Commerce, How-To, What's Hot
Whether you are opening an online store for the first time or you have an established business enterprise that you are looking to expand, selling your products online can help increase sales and enhance the growth of your business. Selling or offering your products or services online is a rewarding experience that provides you with a chance to express yourself and reach a wide client base or audience. Below we will discuss the steps to take when opening an online store to enhance the growth and development of your business. Select a product to sell online One of the steps to take when opening an online store is to select which products you want to sell. This is mainly based on your target audience or clients. You need to start out by asking yourself what services or products you...
Steps to take when going virtual in the restaurant industry

Steps to take when going virtual in the restaurant industry

Breaking News, Business Solutions, How-To, Marketing, Payment Processing, SEO, Tech, Trends, What's Hot
Many restaurants today are taking advantage of digital technology by providing online delivery, however; taking your restaurant online takes effort and time. It’s imperative to establish a transparent process in expanding your restaurant from in-house dining to offering a virtual menus system and takeout. A restaurant owner needs to invest, plan, and select the right platforms and tools for the job. They will also need to ask critical questions such as the order and delivery method, customer service support, marketing strategy, and target audience. Here are some of the steps to take when going virtual in the restaurant industry. Staying connected with your customers One of the steps involved in taking your restaurant business online is ensuring that you frequently engage and int...
Challenges with starting an online store

Challenges with starting an online store

Breaking News, Business Solutions, Marketing, Payment Processing, SEO, Tech, Trends
Starting an online store is one of the most significant steps you can take to increase visibility of your business and reach more clients on various social networks. Online retailers implement multiple tactics that help them get a broader customer base and increase the number of their clients or prospects. These retailers must also find a way to improve their marketing efficiency, cut inventory costs, control order returns, and reduce overhead and shipping costs. They must overcome these challenges to enhance their success and grow their business online. Here are some of the challenges of starting an online store and ways to overcome them.  Selecting the right partners and technology One of the challenges that an online store owner may face is the lack of appropriate techno...